The goal was to create a fun, youthful, and energetic brand identity that appeals to both younger audiences and adults who want to relive the joy of childhood treats. The identity needed to feel versatile enough for packaging, digital presence, and in-store experiences.

The palette features bright, punchy colors—pinks, blues, neon yellow, and candy reds—that reflect the brand’s joyful and indulgent personality. Neutral creams balance the vibrancy when used on packaging backgrounds.